Avesta Zeynel
Digital Product Designer
Avesta Zeynel — Digital Product Designer
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I'm a Multidisciplinary Digital Product Designer and Producer based in Perth, Australia with over 5 years of experience working on web-based products, e-commerce and booking flows, and public-facing platforms.
I have 5+ years of experience working on web-based products, e-commerce and booking flows, and public-facing platforms.
I work closely with product and engineering teams to define problems, design interactions, and ship features that improve how systems are actually used.
With a background in front-end collaboration and sound design, I have a practical understanding of how digital tools behave once they’re in people’s hands.
Focus
- Interaction and interface design (desktop and mobile)
- Complex product and content systems
- Accessibility-aware design (WCAG)
- Iterative improvement of live products
Tools/skills
- Figma
- Webflow
- Adobe CC
- HTML/CSS
- Blender
- Ableton
Education
- Royal Melbourne Institute of Technology (RMIT) – User Experience Design (UX)
- University of Western Australia (UWA) – Bachelor of Integrated Design
- Interaction Design Foundation – Designing for AR & VR
If you’d like to get in touch, you can reach me at: avesta.zeynel@gmail.com
studio
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Agrimaster Website
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Agrimaster’s public website supports a complex financial platform used by agricultural businesses across Australia. The site required clearer positioning, improved content structure, and stronger alignment with the evolving product ecosystem.
I led the website redesign and ongoing Webflow management, working closely with product, marketing, and leadership teams. The focus was on clarity, accessibility, and performance – ensuring the site could scale alongside the product.
To date, the work has contributed to:
- +40.34% average time on page
- +32.98% podcast streams
- +29.75% webinar bookings
Agrimaster 10 Webapp
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Agrimaster 10 is a major evolution of a long-standing financial management platform used by agricultural businesses. The challenge was modernising the experience while respecting deeply embedded user workflows and domain complexity.
I’ve been responsible for product design across the web application, working from discovery through to high-fidelity design and delivery. This includes user research, usability testing, and business analysis, alongside close collaboration with engineering.
The work focuses on reducing cognitive load in complex financial workflows, improving data legibility, and designing systems that support long-term maintainability. As an active product, improvements are delivered incrementally and validated with real users.
The Agrimaster 10 Beta is scheduled for release in Q1 2026.
Genus Group
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Genus Group required a modernised digital presence that clearly communicated its role within the engineering and energy sectors while supporting future growth.
I worked across design and front-end development, translating business requirements into a responsive, scalable website. The focus was on performance, clarity, and maintainability rather than purely visual change.
The outcome was a site that better supported brand storytelling and operational needs.
RABBITHOLE // VR
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Rabbithole was the first VR experience presented at Fringe World and went on to win the Tour Ready and Film & Multimedia Awards in 2020.
I designed the soundscape for the experience, supporting immersion and narrative tension within a live VR environment.
The work explored spatial audio as part of a multi-sensory experience.
Arbortech
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Arbortech’s e-commerce website needed clearer product discovery and a stronger information hierarchy to support both professional and consumer audiences.
I led the website redesign with a focus on information architecture, product categorisation, and cross-device usability. The goal was to make complex tools easier to understand and compare without overwhelming users.
The result was a more structured, conversion-focused experience aligned with Arbortech’s global customer base.
Cockburn Arc
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Cockburn ARC is a high-traffic leisure facility with complex booking requirements across multiple services.
I worked across UX and UI design for web and app experiences, focusing on booking flows, schedules, pricing clarity, and responsive layouts. The challenge was balancing flexibility with simplicity for a broad demographic.
The redesign improved usability across core booking journeys and service discovery.
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City of Stirling
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
The City of Stirling website serves a large and diverse community, with strong requirements around accessibility, clarity, and trust.
I worked across UX and UI design for both web and app experiences, focusing on information architecture, mobile usability, and WCAG-aligned accessibility. The project involved simplifying complex content structures and improving access to high-use services.
The result was a more usable and consistent digital experience for residents, businesses, and internal content teams.
Credify
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Credify is a finance SaaS platform designed to support data-driven decision-making.
I worked on web and app design with a focus on dashboards, data visualisation, and usability within complex financial workflows. The work prioritised clarity, consistency, and accessibility to ensure users could interpret information quickly and accurately.
Business News
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Business News is a content-heavy platform serving professionals who rely on timely and structured information. I contributed to web and app design, with a focus on dashboards, navigation, and content discovery.
The app redesign delivered measurable growth:
- +28.66% users
- +22.95% sessions
- +32.06% new users
The work balanced editorial workflows, technical constraints, and user needs within a large, established platform.
Canary
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Canary is a crypto exchange operating in a fast-moving and highly regulated environment.
I worked on web design and business analysis, helping shape user journeys that balanced accessibility with the presentation of complex market information. The project emphasised clarity, trust, and disciplined design decisions.
Alcohol. Think Again
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
This public health website redesign aimed to improve engagement and drive behaviour change through clearer content and stronger user pathways.
I led the UX-focused redesign, improving information hierarchy, accessibility, and conversion flows. The redesign achieved measurable improvements:
- +8.45% engagement
- +29.91% conversion rate
- +7.48% average engagement time per session
- +12.99% engaged sessions per user
Phoscyon Max for Live Wrapper
Between Earth and Mars stretches a shifting gulf, a distance that’s never the same twice.
Sometimes close enough for months of travel, sometimes drifting far beyond reach. The challenge is not only how to cross it, but when.
Case Study Coming Soon